Entries by Eric Woolson

Social Times’ Megan O’Neill Writes about Five Fake Viral Video Campaigns, Asks “Great Gimmicks or Bad for Business?”

“These days it seems like brands and ad agencies will do anything in order to go viral, including duping their customers through hoaxes and fake viral video campaigns. From hiring actors to fake ‘real’ events to using special effects to create unbelievable stunts, the art of the hoax has become a very popular advertising tactic. […]

The Concept Works Congratulates Chuck Grassley on Winning Sixth Term in U.S. Senate

The Concept Works congratulates Senator Chuck Grassley on his landslide victory tonight to capture his sixth term. The Concept Works has provided public and media relations services to Grassley’s campaign in this general election. Woolson noted that it’s no surprise Grassley bucked an anti-incumbent trend that swept the nation. “Chuck Grassley was voted the hardest-working […]

Economic Downturn Leads Dean’s Clothiers to Announce Quitting Business Sale

CHESTERFIELD, Mo. – A combination of factors punctuated by the prolonged economic downturn has led Dean’s Clothiers to announce a quitting business sale that begins for the public on Nov. 4, owner Dean Goldenstein said today. Goldenstein, who founded the men’s wear store 15 years ago, noted that the long-running trend toward casual attire, increased […]

Paws & Effect PSA Shoot Draws WHO-TV Coverage

JOHNSTON, Iowa – Paws & Effect, a new-to-Iowa, non-profit organization that raises, trains and places high-quality, well-socialized service dogs, will be the focus on stories on WHO-TV and KDSM-TV newscasts tonight. A New York video crew has been in central Iowa since Thursday to film public service announcements to raise awareness about Paws & Effect. […]

Accu-mold, International Leader in High-Tech Plastics Manufacturing, Breaks Ground on Major Plant Expansion

ANKENY, Iowa – Accu-mold broke ground today on a $5 million, 40,000-square-foot expansion that will increase the high-tech plastic parts manufacturer’s workforce by 43 employees. “Our focus has never been on creating just one or two quarters of growth. Our mission has always been about being an innovation leader on a path of sustainable, long-term […]

With Property Tax Deadline Today, Conlin Hypocritically Calls for More Taxes but Quietly Takes Abatement on Nearly $2 Million Mansion

DES MOINES – Iowans across the state are feeling the burden of higher property taxes with today’s payment deadline, but U.S. Senate candidate Roxanne Conlin isn’t one of them after receiving tax abatement on her nearly $2 million mansion. Conlin continues to campaign claiming she wants to “end tax breaks for the wealthy” but she […]

Hubbell Realty Co. Moves Forward with Three Developments Tailored for Specific Markets, Communities

WEST DES MOINES – Hubbell Realty Co. will break ground on affordable-housing developments in Johnston, Norwalk and Des Moines in upcoming weeks with completion of 182 residences slated by the end of 2012, President and CEO Rick Tollakson said today. “Hubbell Realty, as the region’s leader in affordable and market-value housing, is responding to specific […]