Paws & Effect PSA Shoot Draws WHO-TV Coverage

Eric Woolson, owner of The Concept Works, meets Anthem, a Paws & Effect service dog in training.

JOHNSTON, Iowa – Paws & Effect, a new-to-Iowa, non-profit organization that raises, trains and places high-quality, well-socialized service dogs, will be the focus on stories on WHO-TV and KDSM-TV newscasts tonight.

A New York video crew has been in central Iowa since Thursday to film public service announcements to raise awareness about Paws & Effect. Tonight’s coverage will focus on the commercials, which were filmed with Iowa National Guard personnel at Camp Dodge and several other locations in the Des Moines metro area.

Paws & Effect focuses on training two types of service dogs: mobility service dogs and psychiatric service dogs. The animals are highly skilled and devoted to assisting their human companion to live an independent and normal life.

The recipients of the service dogs that Paws & Effect places will primarily focus on fulfilling the needs of Iowa military veterans dealing with post-traumatic stress disorder upon returning to Iowa from Iraq and Afghanistan, people in need of mobility assistance, and children with autism.

The Concept Works provides public and media relations services to Paws & Effect.