Why The Concept Works?
I founded this firm in 2002 when it was obvious that Iowans and out-of-state entities doing business in the Hawkeye State needed a single company capable of delivering quality, integrated services in the realms of public, media and government relations, public affairs, crisis management and marketing.
In doing so, the goal was also to create an ideas factory. An environment so conducive to creativity that it consistently pumps out fresh, winning concepts. A smart, productive, results-oriented place that turns ideas into action. A one-of-a-kind place. The Concept Works.
This company’s name also sprang forth from its purpose – the singular sense that clients need effective concepts and services that create lasting value. There are already too many cute, unrealistic and costly strategies and tactics in the marketplace that don’t get the job done. Clients who are investing their resources need to know that the concept works.
That’s us. The Concept Works. A name with two meanings; a company with a single purpose.
Since then, we’ve helped clients accomplish their communications goals by connecting them with the right people in the marketplace and with the general public, media and government day in and day out, year after year.
During that time, we’ve been involved in a number of statewide, congressional, statehouse and local campaigns, including managing Mike Huckabee’s underdog victory in the 2008 Iowa caucuses and advising presidential contenders Tim Pawlenty, Michele Bachmann and Scott Walker. And, while we’re often known for our success in the political arena and we continue to maintain those important relationships, we’re really about connecting our corporate, retail, nonprofit and individual clients with their target audiences.
As we direct our energy and creativity to clients in a number of specialized sectors, I’m convinced our services can benefit you and your business, too. We’d love to work with you. So, give us a call today and see what we can do for you.