Woolson Quoted on Value of Candidate Likeability in Des Moines Register Article on 2012 Presidential Contenders

Register reporter Jason Clayworth writes today about the popularity of potential GOP presidential candidates and quotes The Concept Works owner Eric Woolson on the importance of likeability. To read Clayworth’s entire story, click “Iowa Poll: Exposure lifts 3 GOP presidential prospects: Mitt Romney, Sarah Palin and Newt Gingrich.”